Strategic Corporate and Marketing Communications

Tom Devine was born in New York City and moved to Los Angeles at the age of eleven. He began his career at Robert Miles Runyan & Associates, working on corporate communication and identity projects. His design work has received praise from clients and recognition from The Mead Annual Report Show, AR 100, Graphis, Print Casebook’s The Best in Annual Reports, et al.

Tom joined Getty Images in 1998, where he managed and supervised company photographers, creating photographic imagery used in traditional and digital media worldwide. In 2004 he joined biotechnology leader Amgen. As creative strategy manager he shaped and drove strategic creative direction for integrated communications across media, ensuring that creative solutions met business and communication objectives, brand standards, and regulatory requirements.

In addition to his practice work, Tom has been an instructor at Art Center College of Design and University of California, Los Angeles Extension. He is a member of AIGA.

⇒ Download Tom’s Resume (PDF)

Summary of Qualifications
Highly accomplished Communication and Marketing Design professional with proven ability to consistently deliver progressive ideas, intelligent plans, and strategic, objective-based creative solutions across a wide range of assignments. “Middle-brain thinker”—uses both critical and creative thinking to solve complex business needs and challenges. Recognized as supportive and collaborative partner that inspires and motivates individuals, cross-functional teams, and clients to action. Described as dedicated to and passionate about his work.

Professional Experience
Freelance Design/Art Direction, Los Angeles, CA, 2008–Present

Baker Brand Communications, Santa Monica, CA, 2007–2008
Design Director (contract assignment)

Amgen, Thousand Oaks, CA, 2004–2007
Creative Strategy Manager
Art Director/Designer

Freelance Design/Art Direction, Los Angeles, CA, 2000–2004

Getty Images, Los Angeles, CA, 1998–2000
Art Director/Editor

Baker Brand Communications, Santa Monica, CA, 1995–1998
Senior Designer/Supervisor

NEW Project: Coppervale Web Site

Role: Creative Strategy, Creative Direction
Challenge: Launch online presence for consultants helping enterprises worldwide achieve their renewable energy and conservation goals.
Solution: Developed user experience and message architecture anchored in issues and needs common to global energy professionals and their organizations.
Agency: Lew Rakowsky Design

Project: Alejandra Ibarra Personal Branding

Role: Production, Art Direction, Styling
Challenge: Shape the image of Monterrey, Mexico-based singer/songwriter.
Solution: Conceived look that combined glam and goth stylings to reflect artist’s alluring appearance and confrontational lyrics.
Agency: Tom Devine & Paulina de la Garza
Photography: Shuji Kobayashi

Project: Calm and Sense Brand Identity and Web Site

Role: Creative Strategy, Creative Direction, Art Direction, Design, Production
Challenge: Create identity and launch online presence for Raleigh, NC store selling relaxation and stress-relief products.
Solution: Conceived “reach relaxation” message, expressing concept using stacked river rocks to represent the five human senses. Developed user experience and message architecture for Web site using five senses framework.
Agency: Tom Devine

Project: 2007 Amgen Trade Show—ENBREL at American Academy of Dermatology

Role: Creative Direction, Art Direction
Challenge: Raise dermatologists’ awareness of the burden of psoriasis, both its emotional and social impact on patients’ lives.
Solution: Communicated the message that doctors must “hear as well as see” by creating audio experience featuring patient telling personal burden of psoriasis story.
Partner: Hornall Anderson, Access TCA

Project: Heritage Sports Direct Mail Campaign

Role: Art Direction, Design
Challenge: Create March basketball co-promotion for off-shore sportsbook Heritage Sports and Paul Nolan “Free Pick Phone.”
Solution: Developed non-branded campaign using images as call to action to “get in the game.”
Agency: Warren Group | Studio Deluxe

Project: Tom Devine Self-Promotion E-mail Series

Role: Creative Direction, Art Direction, Design, Production
Challenge: Promote freelance graphic design services.
Solution: Created interactive holiday greetings, achieving method for regular communications to potential and existing clients.
Agency: Tom Devine

“Tom has an impressive talent, keen intellect and rare ability to use both left and right sides of the brain to craft intelligent, creative solutions grounded in strategy and design excellence. Passionate, honest and dedicated, Tom demonstrates the highest level of personal and professional integrity. He does what he says he will do and never under delivers. His unwavering work ethic, clear point-of-view and desire to do the right thing for the project and end-user result in brilliant, nuanced solutions that address both anticipated and unanticipated needs in unexpected and highly effective ways. As a team member, he leads by example, inspiring the best work and raising the bar for all.”

Jeanne Boyes
Creative Director/Strategist

“Tom is one of those rare individuals who can simultaneously reconcile strategic vision with creative execution while demonstrating a clear understanding of the business need. Tom possesses a passion for his work, and a dedication unmatched among his peers. He is an individual committed to identifying disciplined, creative and effective ways to do great work.”

Heidi Wright
Vice President, Account Supervisor
Cline Davis & Mann

“Tom is fair-minded, considerate of his vendors, and a precise communicator. He thinks creatively and strategically, inviting input and feedback along the way. I always feel valued when I work for him. When we collaborate, good things happen!”

Robin Wallace
Owner
Viewfinder

“Tom understands the power of a good idea. He consistently brings many levels of critical thinking and strategy to all of his design solutions. I can count on Tom to introduce a fresh approach—always challenging the team to look at a project in a new way. Tom enjoys collaboration, and approaches all of his projects with enthusiasm and professionalism. He brings a wealth of background in photography, design principles, technology, marketing and more to each assignment, delivering innovative, relevant solutions for his clients.”

Linda Warren
Principal, Creative Director
Warren Group | Studio Deluxe

“Tom was a great mentor to me in my early career at Getty Images. Not only did he encourage and nurture my growth within the company, his constant professionalism, attention to detail and creativity with respect to his own work provided an excellent example of quality to aspire to.”

Courtney Adamson
Creative Planning Manager
Getty Images

“Time after time I was impressed by Tom’s ability to analyze a client’s communication challenge and present creative, impactful, effective solutions that would be within budget and schedule. I always felt he had a rare combination of skills: he could analyze, manage and execute with equal strength.”

Rocket White
Vice President, Business Development
Baker Brand Communications

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⇒ Call Tom at +1-310-909-7227
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